Louis Jadot Campaign
Student Design Competition
The French winemakers, Louis Jadot, held a design competition at CSM to attract customers in their late twenties. Louis Jadot purchased the IP for my proposal.
My concept was to use a dramatic statement to catch the viewers’ attention and educate them about the brand’s sustainable production. I explored this approach through cyanotype printing. The technique requires time, sunlight and water to develop a print, reflecting the brand’s artisanal wine production process. Like Louis Jadot’s wines, each print is entirely unique.
Watch full video