Title Sequence Design Experiment

The 2021 film Cruella ignited my curiosity about the role fashion plays in storytelling. I wanted to encapsulate the central themes of fashion and revenge within the design of this fictitious title sequence.

As Didot is a typeface synonymous with high fashion, I modified the serifs and proportions to convey Cruella’s gorgeous but vicious character. Throughout the sequence, the garment patterns are slowly constructing the letterforms of Cruella.

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