Title Sequence Design Experiment
The 2021 film Cruella ignited my curiosity about the role fashion plays in storytelling. I wanted to encapsulate the central themes of fashion and revenge within the design of this fictitious title sequence.
As Didot is a typeface synonymous with high fashion, I modified the serifs and proportions to convey Cruella’s gorgeous but vicious character. Throughout the sequence, the garment patterns are slowly constructing the letterforms of Cruella.
Watch full video