![](https://freight.cargo.site/t/original/i/8551e8c80b05bf8d5cd9541d773fa924d1085d99bce122716e3e91236ee38763/CruellaGif.gif)
![](https://freight.cargo.site/t/original/i/0a9deddce21f24e4f04d12234c6610e6aefff65c67cdeb8ed28d3c6014e39201/Cruella.jpg)
![](https://freight.cargo.site/t/original/i/15a6483db814472575e86ed31f3c475c6b4ba47708088949d8d7516a0ff240cc/Cruella2.jpg)
![](https://freight.cargo.site/t/original/i/65ebe30264b7a3a1df5bb9c3c49059174e274157af396bfb1223a5919911b391/Cruella3.jpg)
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![](https://freight.cargo.site/t/original/i/655318cf38432bdaa3071d3aad0f14eb6018113b6ff2d457bf51a432aaf680f7/Cruella6.jpg)
![](https://freight.cargo.site/t/original/i/12dd7634c82a72cc2aa31cade86e8f3f1991e80083a2305e57639e3eb1e5aa6b/Cruella7.jpg)
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![](https://freight.cargo.site/t/original/i/7dd5d307f6f33e8eaaadf2b11a02993edefbc3d1ef81711cefd3e744069c7cce/Cruella9.jpg)
Cruella
Title Sequence Design Experiment
The 2021 film Cruella ignited my curiosity about the role fashion plays in storytelling. I wanted to encapsulate the central themes of fashion and revenge within the design of this fictitious title sequence.
As Didot is a typeface synonymous with high fashion, I modified the serifs and proportions to convey Cruella’s gorgeous but vicious character. Throughout the sequence, the garment patterns are slowly constructing the letterforms of Cruella.
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